Eight collections,
one identical label.
An ethnic-wear D2C brand selling on its own site and Myntra had run 7 collections with 4 different label suppliers. Result: gold thread shade drifted between batches; one collection's fold didn't match the next; customer reviews started mentioning "feels different from my last order."
The challenge
Restore label consistency across 7 historical SKUs: without redoing 1,000s of in-stock garments. Lock the next collection's recipe to the exact spec the brand WANTED (not what each old supplier had delivered). And do it without 6 weeks of sample iteration.
What we did
Audited all 7 historical labels. Picked the founder's preferred spec (collection #3 was the one to match). Replicated it as the new account-locked recipe. Collection #8 launched on the new label; collections #9 and #10 pulled the same spec automatically.
Audit + recipe lock
Picked the best of 7 past labels as the new standard.
Damask weave, mitre fold
Designer-grade detail with soft edge for fine fabric.
Standing reorder slot
Each new collection pulls the same recipe.
The result
Customer review average lifted from 4.0 to 4.8 across the next two collections. "Feels different" complaints disappeared. The brand has placed three more standing-reorder runs at the same spec.
"Four suppliers, four golds, four folds. Reviews were quietly slipping. One conversation, one recipe, problem gone, and our reviews moved from 4.0 to 4.8 over the next two drops."
Founder, ethnic-wear D2C brand
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